Originally posted 15th December 2022
Keen to Do It Yourself? Get the right advice, and get it right
With the cost of living on the rise, it's tempting to save pennies by getting...
Do you have time to DIY?During lockdown, many of us had more time and a bit more money, resulting in a massive boom in homegrown DIY projects. And now? We might yet still be tempted to DIY, but for different reasons - to save money. Our recent survey of more than 1,000 female homeowners revealed that 81 per cent expect to undertake more home improvement tasks themselves due to the rising cost of living. Nevertheless, with 72 per cent also wanting to feel more confident in undertaking DIY activities and 32 per cent citing their partner is ‘likely’ or ‘very likely’ to ‘mess up’ a task, there is an opportunity to meet customer needs in new ways. For example, tradespeople could bolster income through tough times with at-home, one-to-one tutorials or a half-and-half approach to elements of a project, therefore helping people to get jobs done but also save a little money.
Do you really have time?With only 12 per cent stating they would cut back on home decoration, the other question the results pose is, will homeowners find the time to do it themselves? Our founder, Paul Hambidge, says:
“The DIY trend really took off during the lockdowns when people had more time on their hands to take on projects and learn new skills – and our research shows 78 per cent of households undertook DIY home improvements during this period. This was certainly reflected in our sales. While our recent research seems to indicate tradespeople could be in for a rocky ride as people choose to save money and do it themselves, the difference to now and 2020 is having spare time and we know three quarters of women surveyed want to feel more confident with tasks.
“Businesses and sole traders open to change have an opportunity to create new services, suited to the current landscape. For instance, hybrid services where the professional undertakes the trickier parts of the job and sets the homeowner tasks, or hands-on, do-and-learn sessions in customers’ homes. Not only could this generate a new stream of revenue for professionals when regular enquiries are down, but also meet the needs of busy people who are not 100 per cent confident of doing a good job themselves.”Tempted to lay a new floor for Christmas? Take a look at the FDF range today.
Follow Factory Direct Flooring on:
Facebook - Factory Direct Flooring Ltd
TikTok - @factorydirectflooring
Instagram - @factorydirectflooring
Pinterest - @FactoryDirectFlooringLtd
YouTube - Factory Direct Flooring