Your privacy is of the highest importance to us, and we promise never to release your personal details to any outside company for mailing or marketing purposes.
We realise how important it is to securely store any information that you provide. Therefore we maintain the highest levels of security. Our site uses high-level SSL encryption technology, the most advanced security software currently available for online transactions. You can therefore rest assured that we take the privacy and security of your payment and personal details very seriously.
If you have a query regarding privacy, please contact us.
Information collected by our website
What we collect
For the purpose of making an enquiry or placing an order, our website may collect the following information. Your name and appropriate contact information including email address, address, preferences and interests. Other information relevant to customer surveys and/or offers may also be requested.
What we do with the information collected
We require this information to understand your needs and provide you with more information for the product(s)/service(s) you have requested. Your information may also be stored in a CRM system for Internal record keeping. We may use the information to improve our products and services. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please write to or email us.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. If we need to access your account on our website for administration purposes, we will not ask you for your password although you will need to select a new password to gain access to your account. This can be done online or by calling our customer service team.
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We will never store your credit/debit card information on our website. All electronic transactions you make to or receive from us will be encrypted using SSL technology via GEOTrust and will be transferred and processed by SagePay. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping your password and user details confidential. We will not ask you for your password.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
An introduction to cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our website.
Cookies deployed by our website:
- ensure that functionality operates as intended
- remember your choices and preferences during and between visits
- allow you to share pages via social network widgets like Facebook, Twitter and AddThis
- allow you to interact with our website by leaving comments or opinions
- post enquiries via our Anti-Spam enquiry form
- track your visit for statistical analysis, allowing us to improve the usability, speed and security of our website
Cookies are not deployed to:
- collect any personal identifiable information (without your express permission)
- collect any sensitive information (without your express permission)
- pass data to advertising networks
- pass personally identifiable data to third parties
- pay sales commissions
Your consent for cookie deployment by our website.
Cookies used by our website
Facebook Conversion Tracking Pixel & Conversions API
This website uses the so-called "Facebook Pixel" and the Conversions API of the social network "Facebook" by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Meta)
Conversion tracking via Facebook's Pixel and the Facebook Conversions API assists us with measuring the return-on-investment of advertising and remarking that we run on Meta's advertising platforms. The Tracking Pixel records the actions users take after viewing and/or interacting with our ads. We are currently utilising Pixels by adding them onto all customer-facing pages of our website application in order to track conversions and connect these sales back to ads that are managed directly on Facebook and Instagram. No personal information is contained or collected by or as a result of these Facebook Tracking Pixels or cookies which we use for the following purposes
Facebook (website) Custom Audiences
We use the Facebook pixel and the Conversions API for remarketing purposes to be able to contact you again within 180 days. This allows us to display interest-based advertisements ("Facebook Ads") to users of the website when they visit the social network "Facebook" or other websites also using this tool. In this way, we pursue the interest in displaying advertisements that are of interest to you in order to make our website or offers more interesting for you.
We also use the Facebook Pixel and the Conversions API to ensure that our Facebook Ads match the potential interest of users and are not annoying. With the help of the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
Factory Direct Flooring Limited are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Meta) for the collection and transfer of data in this process. This applies to the following purposes:
- The creation of individualised or suitable ads, as well as for their optimization
- Delivery of commercial and transaction-related messages (e.g. via Messenger)
- The following processes are therefore not covered by joint controllership:
- The process that takes place after the collection and transmission is within the sole responsibility of Meta.
- The preparation of reports and analyses in aggregated and anonymised form is carried out as a Processor and is therefore within our responsibility.
We have concluded a corresponding agreement with Meta for joint controllership, which can be accessed here: https://www.facebook.com/legal/controller_addendum. This agreement defines the respective responsibilities for fulfilling the obligation under the GDPR with regard to joint controllership. The contact details of the Controller and the data protection officer of Meta can be found here: https://www.facebook.com/about/privacy.
Further information on how Meta processes personal data, including its legal basis and further information on the rights of data subjects can be found here: https://www.facebook.com/about/privacy. We transfer the data within the scope of joint controllership based on the legitimate interest pursuant to Art. 6 (1) f GDPR.
Information on the data security conditions can be found here. https://www.facebook.com/legal/terms/data_security_terms and on processing on the basis of standard contractual clauses can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum.
Cookie lifetime: up to 180 days after last interaction (this applies only to cookies which have been set by this website)
Social Network Sharing
We encourage users to share our content and/or like our profile on the popular Social Media websites Facebook, Twitter, YouTube, Google+ and LinkedIn. In order to make 'Social Sharing' accessible, our website utilises widgets either provided directly from the Social Networks and/or via amalgamative widgets from third parties such as Add This. Cookies and privacy implications from the social networks vary and will be dependent on your nominated privacy settings with each Social Network. Social Sharing buttons will only deploy cookies if you are signed to that respective Social Network at the time of being on our website.
Our website has Google Analytics installed which allows us to track and compile anonymous visitor statistics. The information collected ranges from simple traffic volume to the type of browser you are viewing our website with. This information is valuable to us not just for marketing analysis and quantification, but to improve the usability, security and load speed of our website content. Google Analytics is a popular, secure, flagship webmaster product from Google. The privacy and security of Google Analytics data is a high priority at Google that you can read more about on Google's Analytics Data Safeguarding page. Google also offer a Google Analytics Opt-out Browser Add-on that will allow you to automatically Opt-out of all websites that track your activity via Google Analytics. No personal information is collected by Google Analytics.
Cookie Consent Check
As mentioned above, upon your first visit our website displays a banner at the top of the page alerting you about cookies being deployed by our website. In order for our website to remember your choice of opting-in, we store an anonymous cookie to remove the alert banner for 28 days. To prevent this cookie being stored, simply do not accept and close the alert. If you have already accepted the alert and you wish to remove the cookie, please clear your cookies within your browser settings.
Our website, either in full or in part, is built on the popular open-source CMS framework - WordPress. WordPress utilises cookies to allow visitors to register, login and comment on our website's content. If you do not wish to participate in commenting on our website, Wordpress will not deploy any cookies onto your device. Cookies will only be created by Wordpress if you actively register or comment via the clear forms on our website.
Our eCommerce website is built on the popular open-source platform - Magento. Magento and eCommerce platforms in general require the use of several essential cookies for the website to function correctly. A comprehensive list of the 25 cookies Magento may use are detailed in the table below.
Visitors can choose to contact us via enquiry form(s) on our website. In order to prevent spam enquiries, we protect our forms with a 'CAPTCHA' challenge to ensure the submission is from a living person, rather than a computer bot. This CAPTCHA challenge creates a cookie that is used only to check the input response from the user is correct. The CAPTCHA cookie does not store any other information from your enquiry.
Our website may have our Google Maps/Places profile embedded within an iframe. Google Maps creates cookies that enable the functionality of their powerful mapping software. No personal information is stored or shared on the cookies deployed by Google Maps/Places
Actual cookies deployed
Below is a table of information which lists all cookies deployed and used on our website.
|Cookie Category||Cookie Name||Cookie Description|
|_utma||A Google Analytics cookie, which keeps track of the number of times, a visitor has been to the site, when their first visit was, and when their last visit occurred.|
|_utmb||A Google Analytics cookie, which creates a timestamp of the exact moment when a visitor enters a site.|
|_utmc||A Google Analytics cookie, which creates a timestamp of the exact moment when a visitor leaves the site.|
|_utmv||Used for reporting in Google Analytics classifying the visitor.|
|_utmz||A Google Analytics cookie which tracks where the visitor came from, what search engine was used, what link was clicked on, what keywords used, and where in the world the site was accessed from.|
|PREF, NID||This cookie is set by Google Maps when you load a map of our location|
|WordPress||wp-settings, wp-settings-time-||This is a cookie is to verify if you are logged into the website or not.|
|wordpress_, wordpress_logged_in||WordPress cookie for a logged in user.|
|comment_author, comment_author_email, comment_author_url||When you enter a comment on this site you will be asked to provide certain information about yourself including your name, email and website address.|
|Magento||CART||The association with your shopping cart.|
|CATEGORY_INFO||Stores the category info on the page, that allows to display pages more quickly.|
|COMPARE||The items that you have in the Compare Products list.|
|CURRENCY||Your preferred currency|
|CUSTOMER||An encrypted version of your customer id with the store.|
|CUSTOMER_AUTH||An indicator if you are currently logged into the store.|
|CUSTOMER_INFO||An encrypted version of the customer group you belong to.|
|CUSTOMER_SEGMENT_IDS||Stores the Customer Segment ID|
|EXTERNAL_NO_CACHE||A flag, which indicates whether caching is disabled or not.|
|FRONTEND||You sesssion ID on the server.|
|GUEST-VIEW||Allows guests to edit their orders.|
|LAST_CATEGORY||The last category you visited.|
|LAST_PRODUCT||The most recent product you have viewed.|
|NEWMESSAGE||Indicates whether a new message has been received.|
|NO_CACHE||Indicates whether it is allowed to use cache.|
|PERSISTENT_SHOPPING_CART||A link to information about your cart and viewing history if you have asked the site.|
|POLL||The ID of any polls you have recently voted in.|
|POLLN||Information on what polls you have voted on.|
|RECENTLYCOMPARED||The items that you have recently compared.|
|STF||Information on products you have emailed to friends.|
|STORE||The store view or language you have selected.|
|VIEWED_PRODUCT_IDS||The products that you have recently viewed.|
|WISHLIST||An encrypted list of products added to your Wishlist.|
|WISHLIST_CNT||The number of items in your Wishlist.|
How to disable cookies
Most modern browsers allow you to control your cookie settings for all websites that you browse. You can disable cookie deployment completely by editing your browser settings, however in doing this you may be limiting the functionality that is displayed on our website. To learn how to disable cookies on your preferred browser we recommend reading this advice posted by Google.
If you are concerned about cookies tracking your movements on the Internet then you may be concerned about spyware. Spyware is the name given to a particular band of cookies that track personal information about you. There are many antispyware programs that you can use to prevent this from happening. Learn more about antispyware software - https://en.wikipedia.org/wiki/Spyware. As mentioned earlier in this page you call also disable Google Analytics on all websites by downloading the Google Analytics Opt-out Browser Add-on.