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Originally posted 17th February 2021

Last updated 3rd March 2022

Why 2021 will be the year that LVT overtakes Laminate

Well, what a year 2020 proved to be. During the chaos caused by the global...

Paul Hambidge

Managing Director Factory Direct Flooring Ltd

2 min read
Written by Expert

Well, what a year 2020 proved to be. During the chaos caused by the global pandemic and sudden halt on travel, consumers have instead focused on making improvements to their homes during lockdown.

According to Santander, 3 in 5 UK homeowners have fast-tracked their home improvement plans and completed a renovation project during this time. However, the surge in demand is showing no signs of abating. A huge 81% of homeowners are planning to make improvements to their homes in the next 12 months.

A central part of any home renovation project is the flooring, with one particular flooring type surging in popularity during 2020, namely LVT. Our team of flooring experts has conducted research into the most popular flooring types, looking at relative search interest, demand and our own website data, with everything pointing to further growth for luxury vinyl tiles, with it even having the potential to eclipse some of the flooring mainstays of the last 30 years.

Don't just take our word for it! The Google Trends data clearly shows the rising popularity of LVT:

This flourish chart shows both the number of searches and the rank of each flooring type over the past 5 years.

"LVT is the fastest growing flooring type I have ever seen is 35 years of trading" Paul Hambidge, Managing Director of Factory Direct Flooring Ltd

So, why is LVT the fastest growing flooring type?

LVT is incredibly versatile and has a wide array of benefits:
  • Easy to lay and maintain
  • Long-term flooring solution
  • Has the appearance of a natural material
  • Perfect for busy homes
  • Easy to clean
  • More durable than most wood flooring
  • Warmer than stone
Related post - what is LVT flooring?

LVT Room Inspiration

Thinking of making the move to LVT? Here are some of our favourite shades in a range of gorgeous spaces. Click on the link to shop the exact products.
Aqua Plank Farmhouse Oak Herringbone Click Vinyl
Aqua Plank Heron Grey Herringbone Click Vinyl

Which rooms are suitable for LVT?

This versatile flooring type is suitable for any room in the house such as;

How easy is it to install LVT?

Let our flooring experts show you! In just over 3 minutes, you'll be able to see how easy it is to lay LVT flooring.

Delve into the Data

Buy LVT from Factory Direct Flooring Ltd

Take a look at our range of Luxury Vinyl Tile products to find the perfect one for your home.
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About the Author

Paul Hambidge, Managing Director

Paul has 32 years of flooring industry knowledge & experience from both an installation and manufacturing perspective. He started out as installer of very large commercial flooring projects for multiple retailers. As director of Factory Direct Flooring Ltd, he has been involved in all aspects of flooring and has worked with some of the largest producers of wood flooring, vinyl flooring and laminate floors.