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Originally posted 12th December 2022

“Home improvements please, Santa” - redecoration tops Christmas wish list for women

“Home improvements please, Santa” – women choose redecoration over tech, cars and new clothes But...

Paul Hambidge

Managing Director Factory Direct Flooring Ltd

2 min read
Written by Expert

“Home improvements please, Santa” – women choose redecoration over tech, cars and new clothes

But do they trust their partners to get the job done? Our survey reveals some surprising findings.

Men who usually embark on a frantic last minute dash for a Christmas gift for their loved one can rest easy and head down to their nearest paint store, but they might want to book a professional. Our survey has revealed that 51 per cent of UK women would prefer Santa to redecorate and fit new flooring throughout their homes instead of delivering other more expensive gifts including upgraded technology, a three month holiday or even a new car. However, 36 per cent also said they don’t trust their partner with a painting and decorating project.

What else do women want for Christmas?

Our survey of more than 1,000 female respondents from across the UK, discovered the surprising results about what women would put at the top of their 2022 Christmas list. The next most popular item on the gift wish list was going travelling for three months - opted for by a quarter of those surveyed. Ten per cent would ask for a new car, and just nine per cent said they would like a whole new wardrobe of clothes and shoes. A measly two per cent would choose upgraded technology such as a new phone, laptop or TV – an option beaten marginally by plastic surgery, which three per cent of women surveyed would choose.

And when asked if they could choose any major home improvement from a selection including new furniture, flooring, garden renovation, decoration or a new kitchen or bathroom, 29 per cent opted for a new kitchen. A bathroom project was third on the list (21 per cent) and new flooring would be chosen by 17 per cent of women.

What did we make of the findings?

While our cost-of-living survey revealed that home redecoration was the area women were least likely to sacrifice over the coming year, the results that redecoration and new flooring would be at the top of 51 per cent of Christmas lists is surprising. We were sure a new car or technology would come out trumps, but it just goes to show how home has become an increasingly important place where we work, exercise and socialise. With all the uncertainty that surrounds us today, it is also our sanctuary. Making it as comfortable, attractive and functional as possible is clearly a key goal for many homeowners.

Sure, it’s a time-honoured tradition for men to panic buy late in the festive season, but these results show that they could make it easy on themselves this year - buy some paint from a local store and have some click flooring delivered. But if they want to be sure of enjoying their gift far beyond the Christmas period, they had better check if they’re trusted to pick up a roller!

Inspired to check out some flooring fit for a Christmas redecoration project? Take a look at the FDF collections!

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About the Author

Paul Hambidge, Managing Director

Paul has 32 years of flooring industry knowledge & experience from both an installation and manufacturing perspective. He started out as installer of very large commercial flooring projects for multiple retailers. As director of Factory Direct Flooring Ltd, he has been involved in all aspects of flooring and has worked with some of the largest producers of wood flooring, vinyl flooring and laminate floors.